6 Elements that Make a Top Packaging – Part 2
07 Jun, 2018
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As we mentioned in our previous article, 6 Elements that Make a Top Packaging – Part 1, making a top packaging for your product takes a little more than just packing it in a box. We mentioned how a product must be packed, internally and externally, according to its characteristics and protection needs. This article will focus on the elements that affect what and how your packaging communicates to your clients and how the boxes should be closed. (Related topic: protective packaging)
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Wrapping and Decoration
One of the key aspects of top packaging is that it is presented not only with the appropriate labels and interior packaging but also with extreme care when it comes to the decoration selection. You can present your products by wrapping them in silk paper. Additionally, you can use stickers, labels, envelopes, etc. that help you achieve a more successful branding and better communicate any message to your public.
Closing the Box
This aspect is often overlooked but it is one of the most important characteristics of top packaging. There is a huge difference between using a regular adhesive tape and one with a personalized message that is fun, informs about the box’s content and gives some color to it. All of these are related to branding. The right type of tape can play definite role in transmitting your brand personality to your customers.
To complete the list of items that make a top packaging, we’ll talk about how the box looks externally. It is also a way to communicate things to your customers and achieve a successful branding. If you have a premium public or want to transmit an elaborate image, you can select a customized printing for your boxes, putting your logo, a message, an image or anything you deem pertinent.
We hope that this two-part article has helped you decide or define the parameters for shipping your products in top packaging. In this way, you’ll not only guarantee your products’ safety at all times but also will transmit the message that you want to communicate.
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