7 Tips for Outstanding Protective Packaging – Part 1
09 Aug, 2018
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Protective packaging is essential for preserving products in good quality and apt for human consumption, in the case of food, not to mention the marketing impact it has on your brand. It also facilitates storing and distributing the product. In other words, protective packaging serves as a means of communicating with the consumer as well as protecting the products that it contains.
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In this article, we’ll discuss 4 of the most important factors to have into account when selecting the protective packaging for your brand, so it not only serves as protective packaging but also helps to make a unique consumer experience.
In today’s competitive world, packaging must “talk” to the consumer; establish a connection that will result in them buying the product. This is a trend that has become a fundamental part of any marketing or advertising strategy: the packaging must transmit and elicit emotions on the consumer so they feel the need to buy the product.
Rigid or Flexible Packaging?
According to different studies, there seems to be an increasing trend in the use of flexible packaging. This type of packaging allows brands to add other features to their packaging such as being easy to use and being as functional as possible. Because of our fast-paced lifestyle, there is a need for functional on-the-go packaging. However, depending on the type of product, sometimes rigid packaging is the way to go.
Packaging as a Way of Clear and Efficient Communication
The benefits of the products must be clearly stated on the package. It is not enough to say that a product is 100% natural, for example. Instead, consumers look, in the case of food, for example, for detailed information such as ingredients, preservatives, etc. All of this must be reflected on the package in a clear way and must be on a place where it is easy to see by consumers.
Consumers, according to their age, their marital status, etc. look for all variety of sizes, depending on their particular needs. For example, families look for bigger packaging that contains larger amounts of a particular product, whereas older single people look for smaller and on-the-go-packaging. Because of this, your brand must have different options regarding the size to satisfy all your consumers’ needs.
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