7 Tips for Outstanding Protective Packaging – Part 2
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As we mentioned in our previous article, 7 Tips for Outstanding Protective Packaging – Part 1, protective packaging is fundamental to guarantee a product stays intact from the moment it is manufactured until it reaches the final consumer. Additionally, protective packaging also plays a crucial role in communicating to consumers what your brand is about and attracting them to buy it.
After discussing 4 of the most important factors for having outstanding protective packaging in the previous article, we will discuss below other 3 factors that will help you have an excellent protective packaging that not only protects your product but also transmits to the world the essence of your brand.
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The awareness for taking good care of the environment is growing every day. Because of this, the fact that your company uses packaging that is not detrimental to the environment is highly valued. Nowadays, consumers look for packaging that does not contain hazardous material for the environment, and also that it can be reusable.
Today’s technology has made possible that everyone, as long as they have a cell phone, tablet or PC on hand, has the ability to access the marketplace at any time and order what they need. In this sense, the Internet has changed the concept of packaging that people had many years ago. Packaging must be adapted so it makes the logistics process easier, not only for picking up and delivery but also for storage.
The demand for this type of “smart packaging” is constantly increasing. What it does, is taking advantage of the packaging to interact with the product. For example, in the food industry, the packaging may have some preservatives that will help maintain a fresh and high-quality product.
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