How to Successfully Market to Millennials
30 Nov, 2016
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How to Successfully Market to Millennials.
Millennials (whom we define as between the ages of 18 and 35) surpass Baby Boomers as the nation’s largest living generation. They are the most lucrative market out there. But knowing how to market to them is they key to success. Research shows that Millennials are twice as likely to accept and utilize new technology and digital trends. They have particular behaviors and attitudes in the market. This is something to pay attention to regarding brand performance. Full service email marketing services can help you apply the best marketing strategies to appeal to the Millennial generation.
We live in a world where approximately 80% of Millennials sleep with their mobile device next to their bed. Clearly, they’re the most mobile generation. They use their smartphones more often than desktop. They also rely on online content for immediate solutions to problems. Companies need to be conscious of ensuring their content will load easily and quickly on all mobile devices. You should also get your call-to-action across fast. You want to captivate mobile users as quickly as possible; especially with a generation as technologically-savvy as Millennials. Serve their content needs and earn their loyalty by presenting them with fast, thorough information.
Inbound vs. outbound marketing
When it comes to purchases, Millennials want to connect and involve themselves in the process. Traditional marketing, like magazine ads, radio spots, and snail mail campaigns, just do not cut it for this mobile-savvy generation. Millennials have young and innovative minds. Outbound (traditional) marketing doesn’t impress Millennials. They believe these types of campaigns are impersonal and lack any real substance. They want more personalized (inbound) marketing. Therefore, this generation goes for blogs, YouTube videos, social marketing sites, and real reviews when researching a product.
Despite the negative comments that older generations make, Millennials are creative and ambitious. They have interest in becoming product co-creators. Normally, companies create products hoping their target market will consume them. Millennials, however, want to be involved in the process of product creation. Companies would be smart to enable Millennials to be part of the product development procedure. It’s also smart for marketers to focus on building relationships.
It’s no surprise that Millennials prefer to interact on social media channels more than any other outlet. Therefore, these outlets should be a main priority regarding content distribution and production.
Knowing how to properly market to the largest generation of our time – Millennials – will be the driving force of successful sales. Contact Solutions for Growth with full service email marketing services for tips on how to make your business better. Call them today at (888) 840-2595.
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