The Massive Role of Packaging in Marketing and Logistics

09 Oct, 2018

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Although most industrial packaging companies have fallen behind when it comes to improving their supply chains, others are leading the way towards optimum standards. (Related Topic: protective packagingVCI papermoisture barrier bags)

But make no mistake: it’s not that industrial packaging companies are falling behind in this aspect because they want to but because they are focused on navigating an incredibly difficult marketplace.


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One of the main struggles for industrial packaging companies is related to the increasing demand variability and how volatile the world is today. These companies are under an obscene amount of pressure from their customers, who are desperately trying to cut costs and doing everything they can to improve their customer service.

Improving agility is key for industrial packaging companies in order to succeed in today’s market. However, industrial packaging supply chains lack the maturity to keep up with the demands of unpredictable customers. Furthermore, they’ve been slow to adopt automated inventory and transportation systems that could greatly improve day-to-day operations.

With the purpose of helping supply chain practitioners, the assessment of performance against a peer group and relative rates of improvement can provide critical data for adjusting and re-strategizing how to make operations more efficient, effective and profitable.

Naturally, these assessments and studies take time and implementation that is not always easy. Nevertheless, there are a few things that can be taken into account when it comes to trying and making small changes that could potentially have a big impact. For example, companies performing well have shown greater organizational alignment and better communication across different teams. In fact, their commercial and operational teams work closely together.

Furthermore, they’ve made a total integration with industry standards and provide packaging solutions that meet mil-spec packaging standards in order to guarantee the integrity of the goods throughout each stage of the supply chain flow.

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