6 Elements that Make a Top Packaging – Part 1
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In the e-commerce world, there is packaging and there is top packaging. The first group is simple, anyone can do it. A simple cardboard box and adhesive tape will do the trick. But, to get a top packaging, a little more is needed. It’s not about increasing costs, but paying more attention to detail and develop the type of packaging your clients deserve. We have prepared a checklist of elements to help you make your online shop’s packaging shine above the competition. (Related topic: protective packaging)
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Type of Box
The golden rule in packaging is that not all boxes are good for all products. It is easy to use any box to save time and maybe costs but if you truly want your protect and present your products well, you must carefully select the box in which your products will be shipped.
To select the right box, you must have into account the physical characteristics and the particular needs of your products. There’re boxes that are appropriate for resistant and large-size products, while there’re others that are meant for smaller products. Also, the boxes vary in the size of their openings and their thickness that accommodate to any kind of product.
Selecting the right type of box for a product will show your clients that you truly know your product’s needs for good protection and that you care about your clients’ satisfaction.
Interior packaging is crucial for protecting your products from damages that may come from the handling of the box. But, also, it is an accessory that can highly contribute to achieving a top packaging. With the appropriate interior packaging, you will not only guarantee your products’ safety but will also present your brand in the best way possible.
Remember that the particular type of interior packaging you select depends on your product’s characteristics and how you want to present it to your clients.
The main difference between regular and top packaging is that the presentation code is very clear when it comes to top packaging. For example, if your product is gourmet or premium, if it is to be sold as a seasonal gift or if the targeted buyers are from a certain social status or age group, your product’s packaging must be consistent with all of those characteristics.
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