Everything You Need to Know About Flyer Distribution
Direct response marketing is a tool used to get potential customers directly involved with whatever service you provide, with the goal to target relevant customers/clients and to get responses from them. Common types of direct response marketing are emails, radio, door to door sales and flyer distribution. Flyer Distribution can sometimes be annoying, but it may also be exactly what you are looking for. (Related: direct response advertising, direct response marketing)
So, let’s look at and explore if flyer distribution is still a good strategy now that technology has evolved, and how to make them effective at getting responses.
Well, the first thing you probably want to know is if it will actually benefit your business in any way. Well, it depends on how you carry out the process and also on your business. For example, if your business is for a van renting company, you probably won’t benefit a great deal from this as there isn’t a big market and the success rate would be very low, so you would benefit using different techniques.
Flyers should be appealing to look at, easy to read and to only show relevant information. By plastering a flyer with writing is not a good idea because most people will just throw the flyer away without reading anything. By having an eye-catching design, with a promotion indicated with a clear expiry date, this will allow someone to know if they want whatever it is you are offering and if they do, they will need to do it soon.
You should choose to hand out these flyers in relevant zones and target a relative audience. This is where it is typically harder as you don’t know any information about a stranger in the street, whereas online is a completely different story. But choosing to hand out a flyer at a relative location is a great idea, for example, if you hand out flyers with discounts for your fast food restaurant outside a mall, you will likely get some extra customers. This is a prime example of direct response marketing.
Flyers can still be used in a great way to benefit your business. It is a good way to showcase what you are offering to a plethora of people and if they decide to use your service or buy your product, it is a huge success. Although flyer distribution is good, you should also utilize other marketing methods to really put your business in the best position possible.