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The Importance of Marketing for Home Improvement Companies

If you are into the home improvement business, you already know things can become very challenging with all that competition. So is there a way you can stand out of the crowd? Is there a way through which you can be one step ahead of that competition? Home improvement marketing used to represent handing out flyers and paying for radio ads. Today, things have changed radically. Everything has moved online, so you need to stand out from an even larger and more complex crowd.

The home improvement industry shows a vertiginous growth index. Plus, every single day new companies make their presence on the market trying to have their slice of fame as well, in an already overcrowded market. So let’s see a few home improvement marketing ideas that are practical and that could prove a game changer for you

  • Immediately optimize your Google Maps profile- update and upgrade information, so that when people search using a given keyword in your area they will come across your business. Use the My Business profile on Google to add some great photos of your business, pot quality content in the relevant Posts section, and of course you are now ready to collect some great reviews which further strengthen your business profile (given they are amazing reviews!)
  • Launching that campaign- a Google Ads campaign will allow you to pay to rank higher on the results page. A good SEO team will implement the perfect campaign for you, so that you do not have to spend long days and hours on such a tedious task.
  • Word of mouth? Yes, used to be the biggest magnet, but today the online reviews are the new word-of-mouth tool. So ensure to collect as many positive reviews as possible to push your business in the good direction.
  • Get out on social media with the best you can show- from 3d plans and high-res pictures of your wonderful work, now is the time to boast with what your company can do for people’s homes and businesses. Video tours and different projects should be uploaded to different social media platforms so that you can gain some more praise and trustworthiness.
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