Direct response marketing is a method which utilizes media tools to come in direct contact with a specific related audience. It uses many different ways to reach the audience such as, emails, texts, radio ads, online ads, social medias etc. It is a tool used particularly for smaller companies, as larger companies often carry powerful brand names with respected brand campaigns, and for smaller companies it can be difficult to find ways to compete. This is why direct response marketing is a great way to find an alternative way to market a product or brand. (Related: direct response advertising,┬ádirect response marketing)
But why is it beneficial and how much more beneficial is it?
The main goal for direct response marketing is to send directed relevant information to customers. This content will be clear, with a call to action plan so it can deliver the best possible results. It avoids spamming unnecessary information to someone, as the key is to only send relevant information to that customer.
Since direct response marketing has come along, it has grown substantially and is starting to have a big impact on the bigger brands. The use of algorithms and other methods makes it easier to find potential customers, and with the development of advanced AIÔÇÖs, 3rd party social media and search engine operations it is becoming very accurate when finding a desired audience for certain products.
Now, if you use a search engine to look at something, the configuration of applications will work together to generate relative ads to appear later on. This is a way direct marketing can benefit smaller businesses greatly and compete with the bigger businesses out there.
But depending on the product you are looking to advertise; the audience will vary. Not everybody uses social medias, not everybody watches TV etc. So, by looking at every aspect of the intended audience you can determine how, where and what time to advertise a specific product or service.