digital marketing company

Advantages of Long-Tail Keywords

If you’re a business owner, you may have been considering different ways to get more customers.  One of the strategies that you should consider is improving your SEO.  SEO stands for “search engine optimization”, which helps you to improve your position on Google, therefore increasing traffic to your website.  If you’re interested, you should look for local SEO services.  There are different ways that the digital marketing company will work to increase traffic to your page, but one of the things they’ll have to do is choose keywords.

When it comes to keywords, there are different options that you’ll have.  Some people choose to target short-tail keywords, while others prefer long-tail keywords.  Long-tail keywords are key phrases that are more specific and longer than short-tail keywords.  They also have advantages over the other types of keywords.


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Advantages of Long-Tail Keywords

  • People generally use long-tail keywords when they’re searching the internet.  For example, instead of searching for “enchilada recipe”, they may write “how to make enchiladas”.  In addition, many people have started to use voice searches with their smartphones.  When they use this feature, they usually use longer phrases.
  • Long-tail keywords also have better conversion rates.  This is because people who use them usually know more about what they want, which leads to more sales.
  • These types of keywords have less competition, meaning they are much easier to rank than short-tail keywords.
  • When you use long-tail keywords, it also helps your short-tail keywords to rank as well.  This is because the long-tail keywords usually include the short-tail keywords in it, meaning you’re helping both keywords.
  • More benefits include: it helps optimize your blog strategy, helps you to personalize your content, and increases the chance of your content being seen.

 

When you hire a digital marketing company, they will create a SEO plan for your company.  If you’re interested in including long-tail keywords in the strategy, make sure to communicate that to the digital marketing company.  By doing so, your keywords will have less competition and higher conversion rates.

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